Topics & Ideas for E-Commerce and CRM

E-commerce is a growing strategic department which is important to every kind of enterprise. It’s not about installing a technical suiting shop solution fast; it’s about creating a whole system (visual, process and technical aspects).

Even when the online business first only leads to a low increase of total revenue we advise you against implementing it imprudently. Necessary for the success of your measures is the integration of your distributing online activities in your companies’ ambitions.

We here listed some topics which should be considered within your conception:

Process, Process, Process

A successful business is rarely possible without a solid embedding of the e-shop into the complete distribution or business process. It has to be integrated into the companies’ infrastructure. Systems like CRM must be taken into account.

Ideas & Approaches

Online shops offer tons of possibilities to test new approaches or to give your distribution process another direction. Depending on the target group or expectations, new offer combinations can be tested (e.g. product & service combinations or products of different categories). They orientate not on existing categories but on other characteristics like colour or the operating place of the product.

Common functionalities like recommender systems (purchasers of product X also bought those products) can be configured new. Possibilities would be e.g. a combination out of user reviews, comments and purchase history.

Lead- & client management with CRM

It is very important to have a connection to the CRM (Customer Relationship Marketing) system in mind when doing online business. Only few companies rely on an online distribution only. It is essential to link the data of the e-shop with you client data base.