SugarCRM

Sugar CRM helps you build and refine relationships with your customers. As one of the leading open-source CRM systems Sugar CRM has a lot to offer. There are 4 central goals the CRM solution needs to focus on: an improvement of marketing efficiency, an increase of service in the sales department, to achieve more customer satisfaction and to give transparent access to the performance data.

Automated sales management

Sugar CRM makes it possible to automate sales processes. Sales and customers data can be allocated to a single person or everybody of the sales team. This makes it easier to focus on certain customers who seem to be pretty important to the company in the future. The information flow between the sales teams is made more efficient and everybody is always up-to-date.

The system gives transparent access to the performance data of the sales team. One key advantage of the system is the systematically evaluation and utilization of all sales chances. The centralized contact and account management as well as the integration via Outlook plugin and mobile clients increases the overall effectivity of the whole team.

Marketing & Sales

Sugar CRM bridges the gap between sales and Marketing. The system allows it to plan and realize multichannel campaigns. New leads can directly be adopted to the CRM system and used by the sales department. The campaign investments can be analyzed and compared immediately.

Evaluation & Analysis

The reporting tool of Sugar CRM is the base for a detailed analysis and evaluation of all sales and Marketing activities. Hereby data become solution relevant information for the Management department. Marketing analysis, sales trends or customer profile are just a few to name. Evaluations or key figures can easily be adapted to the own needs with Sugar CRM and can be summarized and shown within a dashboard.

Customer Satisfactory & Teamwork

It’s a fact that internal networking of processes has a lot of advantages for the customer and the organisation on its own. In case problems arise, customers can be helped more effectively with a consistent and comprehensive information system. Customer service or sales merchants can coach or help more precisely by using the relevant data which are delivered by the system. It’s always more cost intensive to canvass for customers than to fulfil the existing customers’ needs.

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If you have any question concerning the fields of application or a concrete project, please don’t hesitate to contact us. We are glad to assist you any further.