WIRTH GmbH (today Aker Wirth)
The international operating enterprise is one of the leading manufacturers of large drilling and tunneling systems and solutions for the areas infrastructure, oilfield, mining and tunneling. For 110 years WIRTH developed advanced technology. DMKZWO realizes and supervises the corporate design of the company. Get a brief overview of our work with WIRTH…
Corporate Design
The corporate design communicates the corporate identity by its homogenous visual appearance externally. The companies’ identity was analyzed with questionnaires, profiles and workshops and with the help of employees and employers. The basics of the new design could be defined afterwards: word brand/logo, claim, fonts, corporate colours, graphic elements. First appearance of the logo is on the business equipment.
Imagery & Text Concept
Logo and claim can act the most sustainable when they go with an elaborate imagery. An effective imagery guarantees the recognition of WIRTH as a brand within the target group and visually transports the essential message. A plausible image concept needs a catchy text concept as well. It has to be smooth, energetic, informative, sophisticated and clear to the recipient so that the text concept can visualize the complex coherences with memorable examples.
Brochures & Advertisements
All corporate design elements are combined within the print media. That comprises the use of graphic basis elements, a new imagery, the use of warm and strong key colours as well as the use of the brand logo. The ad concept utilizes the many variation possibilities of one basic grid. In this case we developed a key colour system for four technology brochure of the four applicable market segments of WIRTH. The universal and comprehensive image brochure sets off strictly against the others with its corporate colour.
Internet appearance
The internet presence has been realized with the content management system "TYPO3". It is easy to add new pages or new modules into existing pages. The individual design has a high aesthetic expression. The presentation of the machinery as well as the benefit for the final customer is presented in a highly valued manner and therefore addresses a huge target group. Qualities like professionalism, passion and the pride to offer great products are as important as the communication of technical information. The market segments are explained within a flash animation on the homepage.
Trade-fair appearance
All in step one defined corporate design elements and all produced media and communication materials have their big finale in the trade-fair appearance. It is the first consistent presentation of the company to the general public and experts. No "before", no "mixture" of the old and the new. Now, the company presents itself with a suitable self-conception.