Sage Software Limited
Sage is the third biggest provider of business software and services with 5.8 million customers worldwide. With 25 years of experience and 250.000 customers, Sage is market leader in German middle-class companies. Since 2004 DMKZWO supervises the small business unit and single-handed businesses. Get a quick overview of our past and current communication performances here.
Landing pages
While we had to modify the appearance within the past years for a few times and because of recently published new global design guidelines which had to be fitted all communication processes, the strategic orientation of the product landing pages has not been changed: The PHP microsites are concentrated to sell software products only. You’ll get to these vending pages through keyword marketing. The homepage is adapted to the key visual when banner campaigns are used.
Banner and banner campaigns
The corporate design has gone through some small modifications in the past. Whereas the "old design" used negative and scary attempts and images that were a little bit shocking, now the focus of communication lies on the great and positive experience with the software and the service of Sage. Sage, as a brand, invents itself new, which is the main reason for a change in strategy.
Product shows in Flash
DMKZWO develops a product show in flash, additionally to the landing page in the global design for the new version of the software GS-Office. The recorded tutorial, where a user explains the functionalities and advantages of the software via concrete examples, find their place in the "old design" on the website of Sage.
Online Games
Less serious but with a lot more motivation we created two Online Flash Games within a banner campaign. The games opened as layer banner on selected websites and led (at the latest) after the game has ended onto a product landing page which fitted to the content and layout. The target group existed of entrepreneurs (turtle) and business men with ambitions (golf).
Packaging
The recent repositioning of the enterprise Sage Software, led to the creation of a new global design and therefore to the redesign of the packaging. 24 boxes are put in scene from DMKZWO with exempted images on shapes in the background plus one key colour per product group. Every box has to be produced in three different sizes, with left and right rotation.
Campaign for special supplier
"Tastes profitably" is the claim of the B2B campaign for the new business department, which should address fresh and energetic special supplier who should use the middle class business software from Sage. Printed ads in special interest magazines, banner, mailings and an energy drink especially made for this campaign called "ProFit ENERGY PARTNER" in a 0,33 litre tin, led to successful completed partner licences.