Project proceedings comparable to a relay race
It is necessary that both sides work precisely with well defined handovers (mile stones, clearance and co-ordination) and a concrete understanding of team work. Every member of the team client/DMKZWO counts!
Briefing & Re-Briefing
Briefing by the client & preparation of the Re-Briefing
- Presentation of all planed strategies and measures
- Presentation of USP and goals
- Group discussion and questions
- Preparation of strategies, goals and all options of solutions
- Definition of project range and procedure
- Calculation of approximate time and cost frame
- Client access into the DMKZWO extranet
Re-Briefing
- 2nd check of project goals and very importantly of the clients/products specific project understanding
- Presentation of project volume and an approximate time and cost frame
Rough concept
In this first part of the project, the client gets a brief idea of the direction the project will turn to and makes it easy to pin down general adjustments. Plan changes are much more cost intensive in a later part of the project when concerning the fine concept.
- Earliest substantial concept and ideas
- Recommendations for website structure (information architecture)
- As the case may be drawing up of mood boards (visual Design frame)
- Digital projects also contain a rough technical concept
- Brainstorming – additional measures (e-Marketing, banner, etc.)
Fine concept
The fine concept contains a range of measures which are necessary to pin down the final measures and to find the details of them.
Storyboard
- Final conception of contents
- Induction of existing texts
- Clearance by the client
Information and navigation concept for digital projects
- Creation of the complete navigation structure
- Information architecture and user guide
Design and Layout
- Definition and detailing of the Design concept
- Definition of the new key colours and imagery
- Content visual structure and layout
- Screen Design when dealing with digital projects for all sites
- Clearance by the client
Technichal fine concept
- Plan for the implementation of all backend systems
- Development of data base structures
- Definition of interfaces and applications
- Clearance by the client
Prototype of digital projects
- Prototyping: generation of HTML or flash based prototypes
- End of fine concept phase with the clearance of the prototype
Realization
All necessary production steps will execute in the realization phase. Changes of plan will generally be cost intensive and expensive when concerning the general aspects of the project.
Production of digital projects
- Content production - texts, images, sound and video elements
- Production of all pages (Interface Design) and interactive areas
- Editing of texts: writing and redaction of texts, editorial office
- Programming: setup of the technical infrastructure (incl. editing system)
- Clearance of mile stones by the client
Production of classical projects
- Editing of texts: writing and redaction of texts, editorial office
- Content production - texts, images, sound and video elements
- Layout, rate and art work
- Final quality management concerning content, text and Design
Tests of digital projects
- Tests of content and functionality
- Adaptation and optimization for defined browser versions or specific screen resolutions
- Final quality management concerning content, Design and programming
Launch or delivery of data
- DMKZWO internal CLEARANCE
- CLEARANCE and approval of the website by the client
- Launch or delivery of production data
Maintenance, Support & Postprocess
Launch or delivery of project data doesn’t have to be the end of our joint actions. We will gladly assist you any further concerning all project proceedings or additional measures.
Postprocess
- Technical documentation
- Backup and digital archiving of all assets
- Training (e.g. Utilization of a CMS)
- Ongoing usage and success analysis
- Ongoing optimization of functionality and content
- Conclusive project review with the client
Support (optional)
- If desired: monthly maintenance – all-in or at cost
- CI and CD support, testing and extensions
- Substantial and functional development and enhancements
- Extending of marketing activities
- Development of conceptional enhancements