Magento E-Commerce Platform
Magento is an elegant and flexible open-source E-Commerce platform based on PHP and MySQL. It took big steps within the past years and persuades through modern functions, high security and flexibility.
Advantages of Magento
- Extensive and professional feature set
- One universal administration for all shops
- Mobile-Commerce support for iPhone
- A variety of Marketing tools - Coupons, Discounts and Promotions
- Search engine friendly structure of the shops
- Admin for customer service, Order Management and much more
- Success measurement tool integrated
- Multilinguism and localization support
- Easy to extend
- Transparent Administration due to easy Updates
- Active development on the system and an engaged community
Operating fields of Magento
Magento in its function as an E-Commerce platform offers a huge radius for its employment; everything from catalogue based approaches for material goods up to virtual, configurable and digital products (Downloads). It makes it possible to realize client specific e-shops in a professional and cost transparent way. Magento persuades because of the huge amount of useful functions and its’ solid integration into the system.
Below you’ll only find certain aspects of the system to be presented.
Shop Management with Magento
One of the important strengths of Magento is the shop management. The universal administration panel is an elegant way to maintain several shops at once, because if the possible transfer of information between the shops. It’s a decrease in effort and expenses. You can build an international shop due to currency change options, Multilinguism and localization possibilities. A tiny CMS enables placing information sites into the shop to highlight specials or other features.
Tools for Marketing & Promotions
Marketing is the key element within a sales process. Magento provides plenty of flexible solutions to realize several activities in the shop. Options could be price rules like Coupons, opening hours, products or categories. Promotional options like free delivery service, quantity discount or bundle prices are possible as well as to provide certain customer groups with special prices.
Magento also allows to create campaign based Landing Pages, which widely can be adapted.
Optimization & Analytics
There could be no internet without search engines. So it’s important to find search engine friendly URLs and URL rewrite rules. Therefore automatically generated Sitemaps and realization of Google Sitemap are included. Positive for the content and design optimization is the integration of Google Website Optimizer for A/B and multivariate tests.
