Campaigns

Campaigns usually apply various communication instruments to reach specific goals. It’s a bundle of coordinated activities and measures incorporating content, time as well as technical requirements, all based on a specific concept or strategy.

The ultimate goal of the campaign is the starting point, which is normally defined by or developed in conjunction with the client. The following components are necessary for the definition of a campaign. Note that the pieces are usually interdependent, e.g., reaching a particular part of your target audience requires using a specific medium.

Definition of the campaign

The actual planning of the campaign starts when all of the 5 questions are answered properly. Starting with the initial answers, the campaign planning process begins and decisions concerning the implementation can be made.

Campaign planning is the part of the continuous process in which all required information and resources are identified and all activities and measures concerning content (offerings), (media specific) formats and (time/location) placing are defined. The key topics here are information (content), staffing, infrastructure and budgets.

Services

In addition to the campaign planning, creation, production, media and analytics are the usual part of the process. With the exception of media buying, DMKZWO covers all areas (including planning) and guarantees consistency and supervision.

Strong and unique campaign ideas are key to the success of a campaign. Based on the briefing, we create the idea, including claims and visuals that communicate the central message and we also em>produce all components (online banners, print ads, SEM ads, POS display, video specials, etc.) for you.

We also install secure and additional tracking systems during the campaign to provide our clients with an expedient tool for campaign controlling and supervision.