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Design | Communication

Garden art

Combining a landscaped garden and an exclusive event location elevates the park „At the blue lake“ into a visceral experience. The new flash website is based on a CMS.

 

Who's ALUNA?

Aluna became a symbol and a approachable face for the material Aluminium. Our campaign for GDA provided her with a highly aesthetic look.

 

Weather resistant

As solid as their waterproofing products is Fibertec’s new website. Product innovations and news can easily be added due to the implementation with TYPOlight.

 

Material for the future

The Microsite of the GDA Conference 2010 in Essen, Germany matches the coporate design of the association. Banner with Aluna motives suit perfectly to this web appearance.

 

Technology | Communication

Performance Marketing Trend

The importance of online (e.g., display banner and email marketing) and search engine marketing is rapidly growing. This progression concerns enterprises of all sizes and sectors. At the time, though, users spend less time searching a single website for relevant information.

From a marketer’s point of view, an Online-Marketing-Suite, integrating all tracking and analytics functions across all communications measures, looks like an appropriate tool for the future.

 

What are landing pages?

Landing pages established themselves over the past few years as one of the most appropriate tools in online marketing. To send the prospect that clicks on a banner or a link inside your email newsletter to your company’s website, has long been known to be a bad idea. The company’s website offers way too many exit points for the potential client, especially because of the always visible navigation options. That’s why campaign measures can’t be properly analyzed, which leads to incoherent and often misleading tracking results.

Landing pages are created and optimized for a specific marketing purpose only.

 

Good to know

Self-conception

DMKZWO provides for communications and design services in digital and analogue media. Focus of a lot of projects is the Web and, therewith, concept, design and technical realization of interactive applications.

 

Service portfolio

DMKZWO develops communications solutions for enterprises, institutions, associations and brands. Our holistic view of the client, its products and goals, is the basis for our user-centered approach and our brand-specific solutions.

Core activities:
Strategic consulting
Corporate design
Web design
Content management
Online Marketing
Software development
and more

 

There is nothing more powerful, than an idea whose time has come. (Victor Hugo, 1802-1885)